How do you judge business results?
Usually, at least in the populist view, growth of Gross Revenues is considered to be the vital measurement of economic development.
In reality there are several other factors which are useful measurements of a business's growth or the lack of it. By focusing on any one parameter, and not giving adequate consideration to other significant indicators, we can get a skewed picture, with conflicting views about the health and progress of the enterprise. While some experts, basing their view primarily on growth of business volumes, would declare that the industry has flourished, others choosing to give primary importance to some other parameter could say with equal conviction that the growth has been “slow,' even 'patchy.' In reality, there are several dimensions to the business
performance of an enterprise, and each must be appropriately evaluated while forming an opinion on the subject. In this Section, first the conceptual framework for judging 'insurance' business results is developed, and then the framework is used to analyse the actual performance of the Life and General Insurance Industry in the decade following liberalization in 2001.
This is a hardcore,research based analysis founded on authentic data compiled from sources in the public domain. A short reference to the historical experience of the previous era of 'nationalized' business operations is provided to complete the picture and deepen the perspective
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